In the fast-paced world of TikTok, staying on top of trending hashtags is essential for boosting your visibility, reaching a wider audience, and engaging with current trends. Hashtags serve as the backbone of content discovery on the platform, helping users find videos that resonate with their interests. Whether you're a content creator, influencer, or brand, mastering the art of discovering trending hashtags can significantly enhance your TikTok strategy. In this guide, we’ll explore effective methods to find trending hashtags on TikTok, ensuring your content stays relevant and gets the attention it deserves.
How to Find Trending Hashtags on Tiktok?
1. Explore the Discover Page
The TikTok Discover page is your first stop for uncovering trending hashtags. This section showcases popular content and hashtags that are currently gaining traction across the platform.
- Access the Discover Tab: Tap on the magnifying glass icon at the bottom of the app to open the Discover page.
- Identify Trending Hashtags: Look for hashtags with a large number of views or videos—these are indicators of trending topics.
- Observe Trending Challenges and Campaigns: Many trending hashtags are part of ongoing challenges or viral campaigns, making this an invaluable resource.
Example: If you notice a hashtag like #DanceChallenge with millions of views, it’s likely trending and worth incorporating into your videos.
2. Use TikTok’s Search Function
The search bar on TikTok is a powerful tool for discovering trending hashtags related to your niche or interests.
- Type Relevant Keywords: Enter keywords related to your content or niche (e.g., "fitness," "cooking," "fashion").
- Check the Results: The search results will display popular hashtags associated with your keywords, along with the number of views.
- Filter by Trending: Look for hashtags with high view counts or labeled as trending in the search results.
Example: Searching for "beauty" might reveal hashtags like #BeautyTips with over 20 million views, indicating a trending topic.
3. Observe Content Creators and Influencers
Following popular creators and influencers can provide insights into trending hashtags they frequently use.
- Monitor Their Recent Videos: Pay attention to the hashtags they use in their latest posts.
- Identify Recurrent Hashtags: If certain hashtags appear repeatedly across multiple videos, they are likely trending.
- Learn from Trends: Influencers often participate in trending challenges early on, making their hashtag choices valuable for trend tracking.
Example: A TikTok influencer in the fashion niche might regularly use #OOTD (Outfit Of The Day), which could be trending during a particular season or event.
4. Utilize Third-Party Tools and Websites
Several external tools and websites can help you identify trending TikTok hashtags more efficiently.
- Trend Trackers and Analytics Platforms: Websites like TikTok's own analytics or third-party platforms such as TrendTok, Tokboard, or Trendinalia provide trending hashtags and content insights.
- Hashtag Generators: Tools like All Hashtag or Hashtagify can suggest popular hashtags based on keywords and current trends.
- Social Media Monitoring Tools: Platforms like Hootsuite or Sprout Social can track trending topics across multiple platforms, including TikTok.
Note: Always verify the relevance and authenticity of trending hashtags suggested by third-party tools before using them.
5. Keep an Eye on Viral Challenges and Events
Many trending hashtags are linked to viral challenges, holidays, or cultural events. Staying aware of these can give you a timely edge.
- Follow TikTok’s Official Accounts: TikTok’s official pages often promote trending challenges and hashtags.
- Check Trending Hashtags on Other Platforms: Social media platforms like Twitter, Instagram, and Reddit often discuss viral TikTok trends and hashtags.
- Participate in Trends Quickly: As soon as a new challenge or trend emerges, create relevant content using the associated hashtags to maximize visibility.
Example: During the holiday season, hashtags like #HolidayDecor or #FestiveVibes trend, providing opportunities to join seasonal content trends.
6. Analyze Competitors and Similar Accounts
Examining the hashtags used by competitors or similar creators can reveal what’s trending in your niche.
- Identify Top Performers: Find TikTok accounts with high engagement in your niche.
- Review Their Recent Posts: Take note of the hashtags they frequently use, especially those with high engagement.
- Adapt and Innovate: Use trending hashtags they’re leveraging, but also add your unique spin for originality.
Example: If multiple successful beauty creators use #SkincareRoutine, it’s a trending and relevant hashtag to consider.
7. Stay Updated with TikTok Trends and News
Subscribing to TikTok trend newsletters, blogs, or social media pages dedicated to TikTok news can keep you informed about emerging trends and hashtags.
- Follow TikTok’s Official Blog and Newsroom: They often announce new features, trending challenges, and hashtags.
- Join TikTok Communities: Online communities and forums like Reddit’s TikTok subreddits or Facebook groups focused on TikTok trends are great resources.
- Attend Webinars and Workshops: Many marketing and social media experts host sessions on TikTok trends and best practices.
Staying informed allows you to jump on trending hashtags early, increasing your chances of virality.
Conclusion: Summarizing the Key Points
Finding trending hashtags on TikTok is a strategic process that combines platform exploration, content observation, external tools, and trend awareness. Start by exploring the Discover page and using the search function to identify popular hashtags relevant to your niche. Keep an eye on influencers and competitors to see what’s resonating with audiences. Leverage third-party tools and stay updated with current challenges and cultural events to maximize your reach. By consistently monitoring these sources and participating in trending conversations early, you can significantly enhance your visibility and engagement on TikTok. Remember, staying current with trends is not just about copying but about creatively integrating trending hashtags into your unique content for maximum impact.
