Having a website that suddenly disappears from Bing's search results can be alarming for website owners and SEO professionals alike. Whether due to algorithm updates, technical issues, or manual penalties, understanding how to identify and resolve deindexing problems is crucial for restoring visibility. This guide will walk you through the essential steps to audit a deindexed website on Bing, diagnose the underlying issues, and implement effective solutions to get your site back in Bing's SERPs.
How to Audit a Deindexed Website for Bing
Deindexing can occur for various reasons, including technical errors, violations of Bing's webmaster guidelines, or manual actions. Conducting a thorough audit helps pinpoint the cause and provides a clear plan to recover your site's presence in Bing search results. Here's a comprehensive approach to auditing a deindexed website for Bing:
1. Verify the Deindexing Status
Before delving into technical troubleshooting, confirm whether your website is genuinely deindexed by Bing:
- Perform a site search in Bing: Type
site:yourdomain.cominto Bing's search bar. If no pages appear, your site may be deindexed. - Use Bing Webmaster Tools: Log in to your Bing Webmaster Tools account and check the Index section. If your site is marked as not indexed or shows errors, further investigation is needed.
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2. Check for Manual Actions and Penalties
Bing may manually remove sites from its index due to violations of its webmaster guidelines:
- Access Bing Webmaster Tools and navigate to the Manual Actions section.
- Review any notifications or penalties listed. If your site has been penalized, follow the recommended steps to resolve the issues.
If manual action was the cause, correcting the issues and submitting a reconsideration request is essential for recovery.
3. Analyze Technical SEO and Crawlability
Technical issues are a common reason for deindexing. Key factors to examine include:
-
Robots.txt file: Ensure your robots.txt file isn’t blocking Bingbot from crawling your site. Look for
User-agent: Bingbotdirectives that may disallow crawling. -
Meta tags: Check for
noindexmeta tags in your page headers, which prevent indexing. - Sitemap submission: Verify that your XML sitemap is correctly submitted in Bing Webmaster Tools and contains your important pages.
- Server errors: Use tools like Bing's URL Inspection to identify server errors (e.g., 500, 503) that hinder crawling.
Addressing these issues often involves updating your robots.txt and meta tags, fixing server errors, and resubmitting your sitemap.
4. Audit Content Quality and Compliance
Bing emphasizes high-quality, original content. If your content is thin, duplicate, or violates guidelines, Bing might deindex your pages:
- Use tools like Copyscape or Siteliner to identify duplicate content.
- Ensure your content provides unique value and is well-optimized for relevant keywords.
- Remove or update low-quality or spammy pages.
Improving content quality and adhering to Bing's webmaster guidelines can help restore your site's visibility.
5. Review Backlink Profile and Spam Signals
Bing considers backlinks when determining site authority. A suspicious or unnatural backlink profile can lead to deindexing:
- Use backlink analysis tools like Ahrefs or SEMrush to evaluate your backlinks.
- Disavow spammy or low-quality links that may harm your site’s reputation.
- Build natural, authoritative backlinks to boost your site's credibility.
6. Check for Security Issues and Malware
If your website has been hacked or infected with malware, Bing may deindex your site for safety reasons:
- Run security scans using tools like Sucuri or SiteLock.
- Remove malicious code and secure your website with HTTPS.
- Request a security review through Bing Webmaster Tools once issues are resolved.
7. Reconsideration and Resubmission
Once you've addressed all identified issues, it's time to request reconsideration:
- Use Bing Webmaster Tools to submit a reconsideration request if manual penalties were applied.
- Ensure you include a detailed explanation of the corrective actions taken.
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Conclusion: Key Takeaways for Auditing a Deindexed Website on Bing
Recovering a deindexed website on Bing requires a systematic approach. Start by verifying the deindexing status and checking for manual penalties. Conduct thorough technical SEO audits to identify crawlability issues, ensure your content complies with Bing’s guidelines, and review your backlink profile for spam signals. Address security concerns promptly and submit reconsideration requests once all problems are resolved. By following these steps, you can effectively diagnose and restore your website’s visibility in Bing search results.
Remember, if your site has been deindexed, professional assistance can significantly speed up the recovery process. Send us an email now to learn more about our Bing Website Recovery services and get your site back in the spotlight.
